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BayNova Benefits Program

Full-Time Exempt Employees are eligible for the company benefits program, with most benefits becoming available within 30 days following the Employee’s Hire Date. BayNova’s company benefits include the following

Paid Time Off (PTO) & Federal Holidays: Employees begin accruing PTO from their Date of Hire (start date). Additionally, BayNova observes all Federal Holidays (currently 11 days per year).

Medical, Dental, Vision: BayNova offers employees access to leading healthcare providers and pays a portion of the monthly premium for healthcare plans provided through the company.

401k Plan w/ Employer Contributions: BayNova’s 401k Plan is available to employees after completing the 90-day introductory period. The plan includes matching contributions from the company with immediate vesting.

Education Reimbursement: BayNova sets aside funding on annual basis for employees to pursue additional education, training, and / or certifications that align with their professional development and career goals.

Pre-Tax Commuter Benefit: While many of BayNova’s roles are designated as remote / work from home, this benefit enables employees that do commute to an office to set-aside a portion of their regular pay (pre-tax) on a monthly basis for approved commuting expenses up to the maximum allowable amount by the IRS.

Short Term Disability and Long Term Disability: BayNova provides insurance coverage for Short and Long Term Disability for employees enrolled in a healthcare plan through the company.

Employee Recognition and Rewards: BayNova provides anniversary perks for all employees as well as incentives such as spot bonuses and other rewards for a job well done.

Company Sponsored Events: Periodically throughout the year BayNova sponsors company outings such as happy hours, dinners, holiday parties, and other social events

Additional Benefits & Changes: BayNova continuously assesses our benefits program and policies based on employee feedback and market conditions, and may add or modify the program during an employee’s tenure with the company

Salesforce Marketing Cloud Consultant

Remote

Contracted to Full Time

Mid Level

BayNova is seeking a skilled Salesforce Marketing Cloud Consultant to join our growing team. The ideal candidate will have hands-on experience designing, implementing, and optimizing Salesforce Marketing Cloud solutions across multiple client engagements. Familiarity with Appian is a plus, as it supports broader workflow integration efforts. This role requires deep expertise in customer journey design, email automation, data segmentation, and CRM strategy. This role will be worked remotely
Key Responsibilities:

Design and implement scalable solutions within Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Cloud Pages.
Collaborate with cross-functional teams to understand marketing goals and translate them into technical solutions using SFMC.
Develop and manage customer journeys, dynamic content, A/B testing, and personalization strategies.
Integrate SFMC with Salesforce Sales/Service Clouds and other external systems via APIs and connectors.
Support data modeling, ETL processes, and data segmentation strategies for effective targeting.
Provide consultation on best practices, new features, and platform capabilities.
Collaborate with developers and architects on integration needs with platforms such as Appian (nice to have).
Assist with troubleshooting issues and optimizing existing marketing automation processes.
Maintain platform documentation and provide training/support to stakeholders as needed.

Required Qualifications:

3+ years of hands-on experience with Salesforce Marketing Cloud.
Strong expertise in Journey Builder, Email Studio, Automation Studio, and Contact Builder.
Proficient in AMPscript, SQL for SFMC, and basic HTML/CSS for email development.
Experience with marketing automation strategy and customer lifecycle management.
Solid understanding of CRM data structures and campaign workflows.
Excellent communication and client-facing skills.

Preferred Qualifications:

Experience working with Appian or other low-code workflow automation tools.
Experience integrating SFMC with Salesforce CRM and external platforms.
Familiarity with REST/SOAP APIs for system integrations.
Consulting experience with external clients or agencies.

Certifications (Preferred):

Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer

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